Puma x Arsenal FC
THEEMIRATES
THE EMIRATES.

The PUMA Non-Corporate Box.

The Puma Non-Corporate Box sets new standards in hospitality at Arsenal’s Emirates Stadium. Traditionally an exclusive domain, the box elevates the iconic football terraces to box level.

PLACEMAKING.

One-of-a-kind Interiors.

The space is packed with details celebrating the Red & White Army. Steel and concrete seating references the terraces of old, a 45 minute Highbury clock sits proudly at the ‘clock end’ and Highbury dressing room tiles adorn the walls, complete with graffiti chants fit for a Gooner.

PHOTOGRAPHY BY SARA HIBBERT.

TABLE FOOTBALL.

Classic PUMA AFC v Modern PUMA AFC.

At the heart of the box is a one-of-a-kind football table, featuring a PUMA Arsenal classic XI in historic yellow kits vs the current Arsenal XI. In the Non-Corporate Box, prawn sandwiches are not on the menu and it’s the fans that are the real heroes. 

IMAGES COURTESY OF STANDARD 8.

ONTO THE PITCH.

Seats with Memories.

The 24 heated seats all feature custom embroidery which recalls an iconic goal from a fans eye view.

IMAGE COURTESY OF KICKS TO THE PITCH.

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Puma x Arsenal FC
VICTORIOUS