PUMA | ARSENAL FC.
The 2014/15 Kit Launch.
Arsenal’s new relationship with kit supplier Puma, kicks off a new era of partnership with the fans.
2014/15 SEASON.
A Future Forever Victorious.
First up is a new trilogy of kits; Future, Forever and Victorious, each echoing the club’s own values of Innovation, Community and Excellence.
THE LONDON EYE.
Walking on Water.
#StrongerTogether was the message, and the launch played out in front of the London Eye in a city takeover, via a water projection watched worldwide online.
WATER VAPOUR PROJECTION.
Broadcast Live around the World.
The club’s South London origin and its North London future met head-on in this landmark location, with the new kits unveiled beneath a digital recreation of the iconic Arsenal Clock End.
KIT LAUNCH CAMPAIGN.
Ten Days to Tease.
As the 25ft high water-vapour projection screen consumed 600 litres of river water a second, the lunar cycle and an unusually dry summer combined to move the Kit Launch back ten days. Tease materials provided a countdown to the launch.
MEDIA GUIDELINES.
Instructing Global Markets.
More than 80 image assets were created, allowing local heroes to come to the fore in international markets.
